HLEDITOR’S PICK
HighLevel
All-in-one CRM, marketing and automation platform.
AgenciesService businesses
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Software directory
Explore every category.
Browse 51+ independently selected SaaS and AI products across 12 essential business categories.
CS
CRM & SalesManage leads, pipelines, customer relationships and revenue.
→AIAI AssistantsResearch, write, analyse and automate knowledge work.
→MKMarketingEmail, campaigns, social publishing and audience growth.
→AUAutomationConnect apps and build workflows without repetitive admin.
→PMProject ManagementPlan work, coordinate teams and deliver projects.
→CXCustomer SupportHelp desks, live chat, knowledge bases and service automation.
→WCWebsites & CommerceBuild sites, landing pages, stores and digital experiences.
→FPFinance & PaymentsAccounting, invoicing, payments and spend management.
→HRHR & PeopleHiring, payroll, performance and people operations.
→COCommunicationMeetings, messaging, video and team collaboration.
→DCDesign & ContentCreate graphics, video, documents and brand assets.
→ITSecurity & ITPasswords, devices, identity and business security.
→51 tools shown
HS
HubSpot
Broad CRM platform spanning marketing, sales and service.
Growing teamsCRM ecosystem
SF
Salesforce
Highly configurable enterprise customer platform.
EnterpriseComplex processes
PD
Pipedrive
Visual, sales-focused pipeline management.
Sales teamsPipeline clarity
ZO
Zoho CRM
Flexible CRM within a broad business software suite.
SMBsZoho users
CG
ChatGPT
General-purpose AI assistant for work and creation.
WritingAnalysis
CL
Claude
AI assistant for thoughtful writing and analysis.
Long documentsWriting
GE
Gemini
Google’s AI assistant across its product ecosystem.
Google usersResearch
PX
Perplexity
Answer engine focused on web research and sources.
Web researchSource discovery
MC
Microsoft Copilot
AI assistance across Microsoft tools and workflows.
Microsoft 365Enterprise work
MC
Mailchimp
Email marketing and audience tools for growing brands.
Email campaignsSmall business
KL
Klaviyo
Customer marketing platform with an ecommerce focus.
EcommerceLifecycle marketing
SE
Semrush
SEO, content and competitive marketing intelligence.
SEO teamsKeyword research
AH
Ahrefs
SEO research, site analysis and competitive intelligence.
SEO professionalsBacklink research
MZ
Moz Pro
SEO software for rankings, research and site improvement.
SEO teamsRank tracking
UB
Ubersuggest
Accessible keyword and competitive SEO research.
Small businessesContent ideas
BF
Buffer
Straightforward social media publishing and planning.
Social schedulingSmall teams
ZA
Zapier
Connect thousands of apps with automated workflows.
No-code automationApp connections
MA
Make
Visual automation for detailed multi-step workflows.
Visual workflowsComplex automation
N8
n8n
Flexible workflow automation with developer control.
Technical teamsSelf-hosting options
MO
monday.com
Flexible work management with visual boards.
Cross-functional teamsCustom workflows
AS
Asana
Structured work management for teams and programmes.
Team projectsGoals
CU
ClickUp
Broad productivity platform for tasks, docs and goals.
Feature-rich teamsCustomisation
NO
Notion
Connected workspace for docs, knowledge and projects.
Knowledge basesFlexible docs
TR
Trello
Simple Kanban boards for visual task management.
Simple workflowsIndividuals
ZD
Zendesk
Established customer service and ticketing platform.
Support teamsOmnichannel service
IN
Intercom
Messaging-led customer service with AI capabilities.
SaaS supportLive chat
FD
Freshdesk
Accessible help desk and customer support tools.
SMBsTicketing
SH
Shopify
Commerce platform for online and in-person selling.
EcommerceRetail
WF
Webflow
Visual website building with professional design control.
Marketing sitesDesign teams
SQ
Squarespace
Polished all-in-one website builder.
Small businessPortfolios
WP
WordPress
Flexible publishing platform with a huge plugin ecosystem.
Content sitesCustomisation
WO
WooCommerce
Open-source commerce built for WordPress.
WordPress storesCustomisation
BC
BigCommerce
Commerce platform for growing and complex sellers.
Scaling retailersB2B commerce
ST
Stripe
Online payments and financial infrastructure.
Online paymentsDevelopers
QB
QuickBooks
Accounting and bookkeeping for small businesses.
BookkeepingSmall business
XE
Xero
Cloud accounting for businesses and advisers.
Cloud accountingSMBs
WI
Wise Business
International money tools for global businesses.
International paymentsRemote teams
DE
Deel
Global hiring, payroll and workforce management.
Global teamsContractors
BH
BambooHR
HR information and people management for SMBs.
SMB HREmployee records
GU
Gusto
Payroll, benefits and HR for US small businesses.
US payrollSmall business
SL
Slack
Channel-based messaging for teams.
Team chatApp integrations
ZM
Zoom
Video meetings and workplace communication.
Video callsWebinars
MT
Microsoft Teams
Collaboration and meetings within Microsoft 365.
Microsoft organisationsMeetings
CA
Canva
Accessible visual design and content creation.
Social graphicsSmall teams
FI
Figma
Collaborative product design and prototyping.
Product teamsUI design
AE
Adobe Express
Quick branded content creation from Adobe.
Brand contentTemplates
DS
Descript
Text-based audio and video editing.
PodcastsVideo editing
1P
1Password
Password and access management for teams.
Password securityBusiness access
CF
Cloudflare
Connectivity, performance and security services.
Web securityPerformance
OK
Okta
Identity and access management for organisations.
Enterprise identitySingle sign-on